The CEO of a Fortune 100 international high tech company wanted his leaders around the world to take an all day ethics course. The vast majority of executives had already received ethics and compliance training and believed they already knew enough about ethics.
Worked with management—very quickly--to identify pressure points and needs. Based on this research, we developed eighteen case studies, presented in four different interactive formats to make the session relevant. To establish and keep an aggressive pace to the training, no segment was longer than 30 minutes, and many were no more than ten minutes. We used only four short segments of lecture totaling about 45 minutes. We employed anonymous voting technology, video cases with several possible outcomes, Integrity Survivor (a takeoff on the popular reality show), and a lot of structured discussion.
After one year of training the top 1,500 executives, compliance leadership went back to senior management and said, "We’re done. Now we want to create a shorter course for the next 3,000 managers." Management said "No, this was so good, do the same thing with them." The net result: two years, 32 sessions, 4,500 leaders trained. The course received the second highest evaluations of any offered. (First place was an optional two hour executive enrichment session.)